● For Arcades and Gaming Lounges

You Already Have the Customers.
Give Them the Premium Experience.

SimStation is the high-margin, long-session attraction your arcade is missing. $25–$30 per session. Weekly regulars who come back to beat their lap time. A motorsport community that didn't know you existed until now.

Book a Free Consultation → See the numbers ↓

$4K+

Revenue per unit / month

50 sq ft

Floor space required

Extra staff needed

<6 mo

Typical payback period

Who this is for

Built for competitive entertainment venues that want more from every square foot

SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.

Strong fit

Arcades and Gaming Lounges

The premium tier your regulars are ready for. And the motorsport audience that's been waiting for a reason to visit.

Bowling Alleys

Add a competitive draw for the crowd that stopped bowling at 22. Same league culture, different machine.

Family Entertainment Centers

Bring back the teenagers. Activate the adults. Add an attraction the whole family actually uses.

Sports Bars

Give the non-drinker something to spend on, and every group a reason to stay longer.

Go-Kart Tracks

Turn 20-40 minute session waits into paid racing time. More seat time, zero construction.

Hotels and Resorts

The only amenity that earns instead of costs. Weather-proof, self-service, no extra staff required.

The opportunity

A Premium Attraction Your Customers Are Ready to Pay For.

Sim racing commands session pricing that puts it in a different revenue tier. Your venue already has the foot traffic. SimStation gives you the attraction that justifies a premium ticket.

Session-based attractions earn more per square foot than token games. Sim racing sessions price at $25-$30 for 30 minutes, the same tier as VR, but with longer dwell times, stronger repeat behavior, and a competitive culture that keeps customers coming back weekly.

Motorsport is a top 10 sport in the US. Tens of millions of fans follow racing and have been looking for somewhere to actually drive. Adding SimStation puts your venue on the radar of an audience that isn't already walking through your door, giving you a new customer acquisition channel not just an upsell.

Your most engaged customers are already competitive, already respect quality hardware, and already live on leaderboards. SimStation plugs directly into that culture. It gives them a skill-based challenge they can invest in over weeks and months, extending their average session, increasing their visit frequency, and raising their spend per visit.

The solution

The premium session your regulars are already looking for

Driving is the most universally understood physical activity there is. Everyone knows what a steering wheel does. Nobody needs a tutorial. That removes the single biggest barrier to a first session, the "I don't know how to do this" hesitation that gates most premium gaming experiences.

For your existing customers, SimStation is the step up they've been waiting for. They already respect hardware quality. They already compete. They already come back to improve their performance. For the motorsport fan who's never set foot in your venue: SimStation is their reason to walk in. They're not gamers. They don't follow esports. But they follow racing. They've watched real drivers train on sims exactly like this, and they've always wanted to know what it feels like.

✓Generates $4,000+/month per unit at standard pricing
✓Multi-modal operation: customers can fully self-serve, or you can manage sessions from your bar, kiosk, or front desk
✓Runs on ShiftOS, the same software powering Shift Arcade franchise venues
✓Installs in one day. Operational in one week.

Why it fits arcades specifically

They already understand the session model

Session-based entertainment, per-play pricing, leaderboards, competitive culture. SimStation is not a foreign concept. It's the premium version of what you already do.

Tournament culture is already established

Gaming lounges run Street Fighter nights, Mario Kart tournaments, speedrunning events. A sim racing championship is the same format with a more premium product. The event infrastructure already exists.

Leaderboard culture is core here

Arcades display high scores. Gaming lounges track wins. ShiftOS lap time leaderboards fit perfectly. The customer who's fastest this week has bragging rights in a venue where bragging rights already matter.

Book a Free Consultation →

The numbers

The math works. Here's how.

Example: 10 hrs/day • $25–$30 per 30-min session • 20% utilization

Sessions per day

Daily revenue

$120

Monthly revenue

~$3,600

Payback period

~6 months

Even at 20% utilization, a single SimStation generates ~$3,600/month. Compare that to a token game earning $3 per play at 20 plays per hour: $60/hour, $600/day. SimStation at 20% utilization: $120/day. From 50 square feet, one machine, zero staff.

*Projections vary by venue, pricing, and utilization. Build your own estimate →

Book a Call to See Your Numbers →

Revenue Calculator

Model your numbers

Adjust the inputs to estimate your venue's return.

Hours open per day 10

4 hrs18 hrs

Price per 30-min session $30

$15$60

Utilization rate 20%

10%100%

Number of units 1

1 unit5 units

Sessions / day

$120

Daily revenue

$3,600

Monthly revenue

6 mo

Payback period

Try the full interactive calculator →

What you get

Everything you need. Nothing you don't.

Professional Racing Simulator

Commercial-grade sim rig purpose-built for high-traffic, public-facing venues. The same hardware used in our own Shift Arcade locations.

Large-Format Display

A wide-format display purpose-built for full peripheral vision. The way sim racing is meant to be experienced.

ShiftOS Software License

Session management, bookings, payments, leaderboards, and driver profiles. The operating platform built for sim racing venues. Multi-modal by design, fully self-service for customers, or operator-controlled from a kiosk, bar tablet, or front desk.

Racing Content Library

50+ cars and 20+ real-world circuits, including laser-scanned tracks your customers have watched and always wanted to drive.

White-Glove Installation

Fully assembled, configured, tested, and delivered ready to run. On-site installation included. Staff trained before we leave.

Ongoing Support

Software updates, remote diagnostics, and technical support included with your ShiftOS license. Most issues resolved remotely.

SimStation racing simulators at Shift Arcade

Timeline

Four steps from first call to first race

Typically completed within 4-8 weeks depending on configuration and availability.

Step 1: Consultation

We assess your space, traffic, and goals. Free, 30 minutes. No pressure, no obligation.

Step 2: Ship

Hardware is built, configured, and tested at our facility, then shipped directly to your venue. No component boxes. No assembly instructions.

Step 3: Build On Site

Our team travels to your venue to complete installation, configure ShiftOS, and train your staff. Travel and expenses are included.

Step 4: Go Live

Fully operational and ready for customers. You start earning from day one.

From the people who built it

"SimStation isn't just something we sell. It's what we use to run our own venues every day. The hardware is handpicked from years of experience in high-traffic environments. The software is the exact same ShiftOS platform we built to power our franchise system."

Paul Baillie, Co-Founder, Shift Arcade

Your existing customers are already competitive, already respect quality hardware, and already know what a leaderboard means. SimStation plugs straight into the culture you've built and brings a motorsport audience in behind it.

Pricing

Transparent pricing. No hidden fees.

Hardware

Full build, configuration, delivery, and installation

$20,000 per unit

Software

ShiftOS license, updates, and remote support

$100 /month per simulator

Financing

24-60 month terms available

~$500 /month

At $4,000+/month in revenue, the unit pays for itself before the first finance payment is due.

Questions

The things that actually block a decision

How much does it cost? +

$20,000 per unit, which includes the full build, configuration, delivery, and installation. ShiftOS software is $100/month per simulator. We recommend installing 2 or more units so guests can race head-to-head, which is where the social experience really comes alive. A single unit works well as a standalone attraction. Financing is available through our finance partners on 24-60 month terms, starting around $500/month.

How much space does it actually need? +

About 50 square feet per unit. That's comparable to a VR bay or a large arcade cabinet footprint.

Can I run sim racing tournaments with it? +

Yes. ShiftOS supports competitive event formats including head-to-head sessions, league play, weekly challenges, and live leaderboards. A sim racing championship night runs on exactly the same infrastructure as any other tournament you already host.

Will it attract customers who don't currently visit arcades? +

Yes. Motorsport enthusiasts are a distinct community from the typical arcade demographic. They follow racing, they respect the hardware quality, and many of them have been looking for a proper sim rig experience they can access without owning one. SimStation reaches that audience specifically.

Does it need a staff member watching it? +

No ongoing staff presence is required. SimStation is fully self-service: customers book, pay, and race from the on-screen interface. Attendant portals are also included for venues that want staff to manage sessions, take bookings, or assist customers from a separate interface.

Do I need special electrical or construction work? +

No. SimStation runs on a standard 120V outlet. You can fit 2 units on a single circuit. No construction, no permits, no contractors.

Can I start with one and add more later? +

Yes. We recommend starting with 2 units so customers can race head-to-head. The competitive dynamic is what drives repeat visits. Adding more units later is straightforward.

What if something breaks? +

Remote diagnostics and support are included with your ShiftOS license. Most issues are resolved remotely. Manufacturer warranties cover hardware defects. As the hardware owner, warranty claims are yours to manage directly with the manufacturer.

Apply to Become a SimStation Venue

Fill out the form below and we'll send you two things:

1) A revenue calculator: so you can model your own numbers before we ever get on a call.

2) A sample SimStation proposal, with pricing, specs, and deployment details.

If it looks like a fit, you'll get a link to book a call directly with us.

You Already Have the Customers. Give Them the Premium Experience.