SimStation is the high-margin, long-session attraction your arcade is missing. $25–$30 per session. Weekly regulars who come back to beat their lap time. A motorsport community that didn't know you existed until now.
SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.
Sim racing commands session pricing that puts it in a different revenue tier. Your venue already has the foot traffic. SimStation gives you the attraction that justifies a premium ticket.
Driving is the most universally understood physical activity there is. Everyone knows what a steering wheel does. Nobody needs a tutorial. That removes the single biggest barrier to a first session, the "I don't know how to do this" hesitation that gates most premium gaming experiences.
For your existing customers, SimStation is the step up they've been waiting for. They already respect hardware quality. They already compete. They already come back to improve their performance. For the motorsport fan who's never set foot in your venue: SimStation is their reason to walk in. They're not gamers. They don't follow esports. But they follow racing. They've watched real drivers train on sims exactly like this, and they've always wanted to know what it feels like.
Even at 20% utilization, a single SimStation generates ~$3,600/month — from 50 square feet, one machine, zero staff.
*Projections vary by venue, pricing, and utilization. Build your own estimate →
The standard SimStation delivers a premium experience from day one. These upgrades push it further — more immersion, more disciplines, more reasons to return.
Not sure what's right for your venue? We'll spec it out together.
Book a free consultation →Typically completed within 4-8 weeks depending on configuration and availability.
Your existing customers are already competitive, already respect quality hardware, and already know what a leaderboard means. SimStation plugs straight into the culture you've built and brings a motorsport audience in behind it.
All prices exclude sales tax. Applicable taxes will be assessed and quoted following your consultation.
Venue operators have more options than ever for paid entertainment. Here is how SimStation compares on the metrics that affect your margin.
| Category | Setup cost | Floor space | Staff during sessions | Session price | Repeat visits |
|---|---|---|---|---|---|
| SimStation Sim Racing | $20,000 | 50 sq ft | None required | $25–$30 / 30 min | High |
| Golf simulator bay | $25,000–$70,000 | 250–350 sq ft | Low (1 per 4 bays) | $30–$75 / hr | Medium |
| Axe throwing lane | $8,000–$12,000 | 200–300 sq ft | 1 coach per lane | $25–$40 / person | Medium |
| VR gaming pod | $15,000–$40,000 | 100–150 sq ft | 0.5 FTE | $6–$12 / game | Low — novelty fades |
| Arcade / token game | $3,000–$6,000 | 75 sq ft | Minimal | $0.50–$2 / play | Low |
At 50 sq ft, SimStation fits where golf simulators and axe throwing lanes cannot. One unit in a corner starts generating revenue from day one.
Axe throwing legally requires a coach per lane, every session. SimStation runs itself once a customer is at the wheel. No supervision needed.
VR novelty fades within a few visits. Sim racing is skill-based and competitive. Customers return to improve, challenge friends, and climb leaderboards.
