SimStation is the natural extension of what your customers already came to do. Race real-world circuits between track sessions, sharpen their skills on laser-scanned layouts, and give your best customers an on-brand experience that keeps them on-site and coming back more often.
Built for competitive entertainment venues that want more from every square foot
SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.
Strong fit
Go-Kart Tracks
More racing for the customers who came to race, and a revenue stream from the time between sessions.
Bowling Alleys
A natural fit for your league culture, your event calendar, and your dead floor space. Same competitive DNA, different machine.
Family Entertainment Centers
Bring back the teenagers. Activate the adults. Add an attraction the whole family actually uses.
Sports Bars
Give the non-drinker something to spend on, and every group a reason to stay longer.
Golf Clubs
Weather-proof revenue with a simulator culture your members already understand.
Arcades and Gaming Lounges
The premium tier your regulars are ready for. $25–$30/session. Weekly return visits.
The opportunity
More Revenue from the Venue You Already Run
Your customers love racing. SimStation gives them more of it, and gives your venue more revenue from every visit.
01
The gap between kart sessions is time your customers are already on-site, already in a racing mindset. SimStation turns that window into paid racing time, adding revenue without adding floor space, staff, or complexity.
02
Your best customers want to race more than your track schedule allows. SimStation gives them something competitive to do on weeknights, weekdays, or any time the karts aren't running. It gives them a reason to visit more often.
03
Longer dwell times mean more F&B spend, more engagement, and more return visits. Customers who have more to do stay longer and come back sooner. SimStation adds a full sim racing experience to what you already offer.
The solution
SimStation: more racing, same building, zero extra track time
Motorsport is a top 10 sport in the US. Your customers are already part of it. They follow racing. They compete in it. And unlike fans of almost every other sport on that list, they actually participate: they race karts, they push their lap times, they come back to improve.
SimStation extends that participation into circuits they've watched on television and may never drive in real life. The Nurburgring. Spa-Francorchamps. Monza. Laser-scanned real-world tracks, the exact physics used in professional driver training, and the same competitive mindset your customers already bring through the door. This isn't a replacement for your karts. It's what your customers do while they're waiting to get back in them.
✓Generates $4,000+/month per unit at standard pricing
✓Multi-modal operation: customers can fully self-serve, or you can manage sessions from your bar, kiosk, or front desk
✓Runs on ShiftOS, the same software powering Shift Arcade franchise venues
✓From first call to first race in 4-8 weeks.
Why it fits go-kart tracks specifically
They came to race (zero sell required)
Your customer already loves racing. SimStation is not a concept to introduce, it's more of what they already want. The sell is done the moment they walk in.
Wait time is dead revenue
Between sessions, customers stand around or sit at the bar, generating nothing. SimStation turns that gap into paid racing time. The customer is more entertained. The venue earns more per visit.
Cross-training is a genuine draw
Some customers use karting to improve their driving. SimStation with Assetto Corsa lets them practice the same corners, study braking points, and develop racecraft, then validate it on the real track.
Even at 20% utilization, a single SimStation generates ~$3,600/month. That utilization is conservative for a kart track. Your customers are already on-site, already in a racing mindset, and already looking for something to do while they wait.
Commercial-grade sim rig purpose-built for high-traffic, public-facing venues. The same hardware used in our own Shift Arcade locations.
Large-Format Display
A wide-format display purpose-built for full peripheral vision. The way sim racing is meant to be experienced.
ShiftOS Software License
Session management, bookings, payments, leaderboards, and driver profiles. The operating platform built for sim racing venues. Multi-modal by design: fully self-service for customers, or operator-controlled from a kiosk, bar tablet, or front desk.
Racing Content Library
50+ cars and 20+ real-world circuits, including laser-scanned tracks your customers have watched and always wanted to drive.
White-Glove Installation
Fully assembled, configured, tested, and delivered ready to run. On-site installation included. Staff trained before we leave.
Ongoing Support
Software updates, remote diagnostics, and technical support included with your ShiftOS license. Most issues resolved remotely.
Timeline
From first call to first race in 4-8 weeks
Typically completed within 4-8 weeks depending on configuration and availability.
1
Step 1: Consultation
We assess your space, traffic, and goals. Free, 30 minutes. No pressure, no obligation.
2
Step 2: Ship
We build and configure your SimStation with your branding and content. Hardware is prepared, tested, and shipped to your venue. No component boxes. No assembly instructions. It arrives ready.
3
Step 3: Build On Site
Our team installs and commissions your SimStation at your venue. Travel and expenses are included. No coordination required on your end.
4
Step 4: Go Live
On-site installation, ShiftOS setup, and staff training. You start earning from day one.
From the people who built it
"SimStation isn't just something we sell. It's what we use to run our own venues every day. The hardware is handpicked from years of experience in high-traffic environments. The software is the exact same ShiftOS platform we built to power our franchise system."
Paul Baillie, Co-Founder, Shift Arcade
Your customers are already motorsport people. SimStation is just more of what they came for: circuits they've watched for years and never driven.
Pricing
Transparent pricing. No hidden fees.
Hardware
Full build, configuration, delivery, and installation
$20,000 per unit
Software
ShiftOS license, updates, and remote support
$100 /month per simulator
Financing
24-60 month terms available
~$500 /month
At $4,000+/month in revenue, the unit pays for itself before the first finance payment is due.
Questions
The things that actually block a decision
$20,000 per unit, which includes the full build, configuration, delivery, and installation. ShiftOS software is $100/month per simulator. We recommend installing 2 or more units so guests can race head-to-head, which is where the social experience really comes alive. A single unit works well as a standalone attraction. Financing is available through our finance partners on 24-60 month terms, starting around $500/month.
About 50 square feet per unit. Most kart venues have more than enough floor space in waiting areas, briefing rooms, or lobby areas.
No. SimStation fills the time between sessions, the window customers currently spend waiting. It doesn't replace karting. It gives customers something to do while they wait to get back in the kart, and a reason to come back during the week on days they can't access the track.
Yes. Assetto Corsa includes laser-scanned circuits with accurate track geometry and physics. Serious drivers use sim racing as a genuine training tool for braking points, racing lines, and racecraft. Some of your best customers will value this specifically.
No. SimStation runs on a standard 120V outlet. You can fit 2 units on a single circuit. No construction, no permits, no contractors.
No ongoing staff presence is required. SimStation is fully self-service: customers book, pay, and race from the on-screen interface. Attendant portals are also included for venues that want staff to manage sessions, take bookings, or assist customers from a separate interface.
Yes. ShiftOS supports full league functionality: weekly rounds, standings, and season-end rankings. A sim racing league gives your customers a competitive reason to come back on days when the track isn't available.
Yes. We recommend starting with 2 units so customers can race head-to-head. The competitive dynamic is what drives repeat visits. Adding more units later is straightforward.
Remote diagnostics and support are included with your ShiftOS license. Most issues are resolved remotely. Manufacturer warranties cover hardware defects. As the hardware owner, warranty claims are yours to manage directly with the manufacturer.
