SimStation is the natural extension of what your customers already came to do. Race real-world circuits between track sessions, sharpen their skills on laser-scanned layouts, and give your best customers an on-brand experience that keeps them on-site and coming back more often.
SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.
Your customers love racing. SimStation gives them more of it, and gives your venue more revenue from every visit.
Motorsport is a top 10 sport in the US. Your customers are already part of it. They follow racing. They compete in it. And unlike fans of almost every other sport on that list, they actually participate: they race karts, they push their lap times, they come back to improve.
SimStation extends that participation into circuits they've watched on television and may never drive in real life. The Nurburgring. Spa-Francorchamps. Monza. Laser-scanned real-world tracks, the exact physics used in professional driver training, and the same competitive mindset your customers already bring through the door. This isn't a replacement for your karts. It's what your customers do while they're waiting to get back in them.
Even at 20% utilization, a single SimStation generates ~$3,600/month. That utilization is conservative for a kart track. Your customers are already on-site, already in a racing mindset, and already looking for something to do while they wait.
*Projections vary by venue, pricing, and utilization. Build your own estimate →
The standard SimStation delivers a premium experience from day one. These upgrades push it further — more immersion, more disciplines, more reasons to return.
Not sure what's right for your venue? We'll spec it out together.
Book a free consultation →Typically completed within 4-8 weeks depending on configuration and availability.
Your customers are already motorsport people. SimStation is just more of what they came for: circuits they've watched for years and never driven.
All prices exclude sales tax. Applicable taxes will be assessed and quoted following your consultation.
Venue operators have more options than ever for paid entertainment. Here is how SimStation compares on the metrics that affect your margin.
| Category | Setup cost | Floor space | Staff during sessions | Session price | Repeat visits |
|---|---|---|---|---|---|
| SimStation Sim Racing | $20,000 | 50 sq ft | None required | $25–$30 / 30 min | High |
| Golf simulator bay | $25,000–$70,000 | 250–350 sq ft | Low (1 per 4 bays) | $30–$75 / hr | Medium |
| Axe throwing lane | $8,000–$12,000 | 200–300 sq ft | 1 coach per lane | $25–$40 / person | Medium |
| VR gaming pod | $15,000–$40,000 | 100–150 sq ft | 0.5 FTE | $6–$12 / game | Low — novelty fades |
| Arcade / token game | $3,000–$6,000 | 75 sq ft | Minimal | $0.50–$2 / play | Low |
At 50 sq ft, SimStation fits where golf simulators and axe throwing lanes cannot. One unit in a corner starts generating revenue from day one.
Axe throwing legally requires a coach per lane, every session. SimStation runs itself once a customer is at the wheel. No supervision needed.
VR novelty fades within a few visits. Sim racing is skill-based and competitive. Customers return to improve, challenge friends, and climb leaderboards.
