● For Breweries and Taprooms

The Beer Gets Them In.
The Racing Keeps Them Coming Back.

SimStation gives your taproom a competitive community, a recurring reason to visit, and a story that travels.

Book a Free Consultation → See the numbers ↓

$4K+

Revenue per unit / month

50 sq ft

Floor space required

Extra staff needed

<6 mo

Typical payback period

Who this is for

Built for competitive entertainment venues that want more from every square foot

SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.

Strong fit

Breweries and Taprooms

Build a community that comes back every week, not just when the beer is new.

Bowling Alleys

Add a competitive draw for the crowd that stopped bowling at 22. Same league culture, different machine.

Family Entertainment Centers

Bring back the teenagers. Activate the adults. Add an attraction the whole family actually uses.

Sports Bars

Give the motorsport fan in every group a reason to pick your bar over the one across the street.

Hotels and Resorts

The only amenity that earns instead of costs. Pays for itself in months.

Arcades and Gaming Lounges

The premium tier your regulars are ready for. $30/session. Weekly return visits.

The opportunity

Add an Attraction That Keeps Customers Coming Back

The best taprooms don't just pour great beer. They give people a reason to return, and SimStation is exactly that reason.

Your floor space has untapped earning potential. 50 square feet sitting idle on a Tuesday is 50 square feet that could be generating $4,000+ a month in new revenue.

Sim racing builds the kind of loyal, returning community that breweries run tasting clubs and loyalty programs to create. Weekly regulars who track their lap times, invite their friends, and plan visits around Race Night.

Motorsport is a top 10 sport in the US. Millions of fans have followed racing for years and never had a place to actually race. SimStation gives your venue the chance to be that place, and those customers stay longer and spend more.

The solution

SimStation: the reason people come back on a Tuesday

Driving is the most universal physical activity there is. Everyone over 16 does it. Everyone understands what a steering wheel does. The idea of going fast, pushing a corner, competing against a friend: that's not specialized knowledge. That's human instinct.

That combination, the universal accessibility of driving, the untapped passion for motorsport, and the social setting of a great taproom, creates something most breweries can't manufacture: a community of regulars with a competitive reason to come back. The customer who's been tracking their lap time improvement over the last six weeks doesn't just show up for the beer. They show up to race. And they bring their crew. And they stay for three hours.

✓Generates $4,000+/month per unit at standard pricing
✓Multi-modal operation: customers can fully self-serve, or you can manage sessions from your bar, kiosk, or front desk
✓Runs on ShiftOS, the same software powering Shift Arcade franchise venues
✓Installs in one day. Operational in one week.

Why it fits breweries specifically

The social dynamic is perfect

Brewery visits are group activities. People come together, linger, and talk. SimStation creates a competitive dynamic inside that same group: take turns, see who's fastest, talk about it while you drink.

Community and regulars are core to the model

Breweries build loyal local followings. SimStation creates a recurring reason to come back: weekly challenges, monthly leaderboards, fastest customer of the month on Instagram. The community-building mechanic is the same one you already use for tasting clubs and regulars programs.

Events are already in the playbook

Trivia nights, food trucks, tap takeovers. A Race Night is exactly the same format: broadcast a race on the screen, then let customers race each other afterward. Motorsport fans are organized and passionate. They show up for events designed for them.

Book a Free Consultation →

The numbers

The math works. Here's how.

Example: 10 hrs/day • $25–$30 per 30-min session • 20% utilization

Sessions per day

Daily revenue

$120

Monthly revenue

~$3,600

Payback period

~6 months

Even at 20% utilization, a single SimStation generates ~$3,600/month. That's before the indirect effect: every extra hour a group stays at your taproom is more pints, more food, more spend. SimStation doesn't just earn its own revenue. It lifts everything else.

*Projections vary by venue, pricing, and utilization. Build your own estimate →

Book a Call to See Your Numbers →

Revenue Calculator

Model your numbers

Adjust the inputs to estimate your venue's return.

Hours open per day 10

4 hrs18 hrs

Price per 30-min session $30

$15$60

Utilization rate 20%

10%100%

Number of units 1

1 unit5 units

Sessions / day

$120

Daily revenue

$3,600

Monthly revenue

6 mo

Payback period

Try the full interactive calculator →

What you get

Everything you need. Nothing you don't.

Professional Racing Simulator

Commercial-grade sim rig purpose-built for high-traffic, public-facing venues. The same hardware used in our own Shift Arcade locations.

Large-Format Display

A wide-format display purpose-built for full peripheral vision. The way sim racing is meant to be experienced.

ShiftOS Software License

Session management, bookings, payments, leaderboards, and driver profiles. The operating platform built for sim racing venues. Multi-modal by design, fully self-service for customers, or operator-controlled from a kiosk, bar tablet, or front desk.

Racing Content Library

50+ cars and 20+ real-world circuits, including laser-scanned tracks your customers have watched and always wanted to drive.

White-Glove Installation

Fully assembled, configured, tested, and delivered ready to run. On-site installation included. Staff trained before we leave.

Ongoing Support

Software updates, remote diagnostics, and technical support included with your ShiftOS license. Most issues resolved remotely.

SimStation racing simulators at Shift Arcade

Timeline

From first call to first race in 4-8 weeks

Typically completed within 4-8 weeks depending on configuration and availability.

Step 1: Consultation

We assess your space, traffic, and goals. Free, 30 minutes. No pressure, no obligation.

Step 2: Ship

Your SimStation ships fully assembled and tested. No component boxes. No assembly instructions. It arrives ready.

Step 3: Build (On Site, T&E Included)

Our team comes to you. On-site installation, ShiftOS configuration, and staff training. Travel and expenses are included, no surprise invoices.

Step 4: Go Live

Your SimStation is live, earning revenue from day one.

From the people who built it

"SimStation isn't just something we sell. It's what we use to run our own venues every day. The hardware is handpicked from years of experience in high-traffic environments. The software is the exact same ShiftOS platform we built to power our franchise system."

Paul Baillie, Co-Founder, Shift Arcade

The brewery that built a sim racing league has customers who plan their calendar around it. Tuesday isn't dead anymore. It's race night. That's not a revenue stream. That's a community. And communities are what keep people coming back when there are nine other good taprooms within five miles.

Pricing

Transparent pricing. No hidden fees.

Hardware

Full build, configuration, delivery, and installation

$20,000 per unit

Software

ShiftOS license, updates, and remote support

$100 /month per simulator

Financing

24-60 month terms available

~$500 /month

At $4,000+/month in revenue, the unit pays for itself before the first finance payment is due.

Questions

The things that actually block a decision

How much does it cost? +

$20,000 per unit, which includes the full build, configuration, delivery, and installation. ShiftOS software is $100/month per simulator. We recommend installing 2 or more units so guests can race head-to-head, which is where the social experience really comes alive. A single unit works well as a standalone attraction. Financing is available through our finance partners on 24-60 month terms, starting around $500/month.

Can I run Race Night events with it? +

Yes. Show a race on your screens, let customers race each other on the sim afterward, post the leaderboard. ShiftOS supports event formats, group sessions, and live leaderboards. Race nights drive group bookings and repeat visits from the motorsport community.

What if our space is tight? +

50 sq ft per unit. That's a corner of your taproom. Smaller than a pool table and considerably more interesting. No construction, no permits, no contractors required.

Does it need a staff member watching it? +

No ongoing staff presence is required. SimStation is fully self-service: customers book, pay, and race from the on-screen interface. Attendant portals are also included for venues that want staff to manage sessions, take bookings, or assist customers from a separate interface.

Do I need special electrical or construction work? +

No. SimStation runs on a standard 120V outlet. You can fit 2 units on a single circuit. No construction, no permits, no contractors.

Can I start with one and add more later? +

Yes. We recommend starting with 2 units so customers can race head-to-head. The competitive dynamic is what drives repeat visits. Adding more units later is straightforward.

Is financing available? +

Yes. Monthly payments start around $500, which the unit typically covers in its first week of operation.

What if something breaks? +

Remote diagnostics and support are included with your ShiftOS license. Most issues are resolved remotely. Manufacturer warranties cover hardware defects. As the hardware owner, warranty claims are yours to manage directly with the manufacturer.

Apply to Become a SimStation Venue

Fill out the form below and we'll send you two things:

1) A revenue calculator: so you can model your own numbers before we ever get on a call.

2) A sample SimStation proposal, with pricing, specs, and deployment details.

If it looks like a fit, you'll get a link to book a call directly with us.

The Beer Gets Them In. The Racing Keeps Them Coming Back.