SimStation gives your taproom a competitive community, a recurring reason to visit, and a story that travels.
SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.
The best taprooms don't just pour great beer. They give people a reason to return, and SimStation is exactly that reason.
Driving is the most universal physical activity there is. Everyone over 16 does it. Everyone understands what a steering wheel does. The idea of going fast, pushing a corner, competing against a friend: that's not specialized knowledge. That's human instinct.
That combination, the universal accessibility of driving, the untapped passion for motorsport, and the social setting of a great taproom, creates something most breweries can't manufacture: a community of regulars with a competitive reason to come back. The customer who's been tracking their lap time improvement over the last six weeks doesn't just show up for the beer. They show up to race. And they bring their crew. And they stay for three hours.
Even at 20% utilization, a single SimStation generates ~$3,600/month. That's before the indirect effect: every extra hour a group stays at your taproom is more pints, more food, more spend. SimStation doesn't just earn its own revenue. It lifts everything else.
*Projections vary by venue, pricing, and utilization. Build your own estimate →
The standard SimStation delivers a premium experience from day one. These upgrades push it further — more immersion, more disciplines, more reasons to return.
Not sure what's right for your venue? We'll spec it out together.
Book a free consultation →Typically completed within 4-8 weeks depending on configuration and availability.
The brewery that built a sim racing league has customers who plan their calendar around it. Tuesday isn't dead anymore. It's race night. That's not a revenue stream. That's a community. And communities are what keep people coming back when there are nine other good taprooms within five miles.
All prices exclude sales tax. Applicable taxes will be assessed and quoted following your consultation.
Venue operators have more options than ever for paid entertainment. Here is how SimStation compares on the metrics that affect your margin.
| Category | Setup cost | Floor space | Staff during sessions | Session price | Repeat visits |
|---|---|---|---|---|---|
| SimStation Sim Racing | $20,000 | 50 sq ft | None required | $25–$30 / 30 min | High |
| Golf simulator bay | $25,000–$70,000 | 250–350 sq ft | Low (1 per 4 bays) | $30–$75 / hr | Medium |
| Axe throwing lane | $8,000–$12,000 | 200–300 sq ft | 1 coach per lane | $25–$40 / person | Medium |
| VR gaming pod | $15,000–$40,000 | 100–150 sq ft | 0.5 FTE | $6–$12 / game | Low — novelty fades |
| Arcade / token game | $3,000–$6,000 | 75 sq ft | Minimal | $0.50–$2 / play | Low |
At 50 sq ft, SimStation fits where golf simulators and axe throwing lanes cannot. One unit in a corner starts generating revenue from day one.
Axe throwing legally requires a coach per lane, every session. SimStation runs itself once a customer is at the wheel. No supervision needed.
VR novelty fades within a few visits. Sim racing is skill-based and competitive. Customers return to improve, challenge friends, and climb leaderboards.
