SimStation is the first activity at your venue that works for everyone from 10 to 65. The teenager who stopped coming. The dad on the bench. The grandparent who loves driving fast. All in the same session.
SimStation works across venue types. If you run a space where families come to spend time together, the fit is straightforward.
Most FEC attractions are built for one age group. SimStation gives every member of the family, from kids to grandparents, something they actually want to do. That means more spend per visit, more reasons to return, and customers you haven't been able to reach before.
Driving is the most universal physical activity in the world. Nearly every adult does it daily. Every teenager is counting down to it. Every grandparent remembers loving it. It is the one activity that requires no prior skill to understand and no practice to enjoy.
That makes SimStation different from everything else you offer. Laser tag has a learning curve for young kids. Mini golf is frustrating for beginners. Driving is intuitive. You sit down. You steer. You race. A 10-year-old understands it. A 65-year-old understands it. They can race each other on equal terms, on the same machine, in the same session.
For the teenager: SimStation is not "kid stuff." It's a professional-grade rig, the same equipment used in real motorsport training. It's something to show their friends. It's a reason to actually want to come. For the dad: it's the first thing in your building designed for him. He's done watching. He wants to compete.
Even at 20% utilization, a single SimStation generates ~$3,600/month. Token games earn $3-5 per play. VR experiences earn $15-20 per session. SimStation earns $25-$30 per 30-minute session. Same floor space, radically different yield per square foot.
*Projections vary by venue, pricing, and utilization. Build your own estimate →
The standard SimStation delivers a premium experience from day one. These upgrades push it further — more immersion, more disciplines, more reasons to return.
Not sure what's right for your venue? We'll spec it out together.
Book a free consultation →Typically completed within 4-8 weeks depending on configuration and availability.
The family that does laser tag together is a once-a-year story. The family where the teenager and the dad are competing every month is a recurring customer relationship.
All prices exclude sales tax. Applicable taxes will be assessed and quoted following your consultation.
Venue operators have more options than ever for paid entertainment. Here is how SimStation compares on the metrics that affect your margin.
| Category | Setup cost | Floor space | Staff during sessions | Session price | Repeat visits |
|---|---|---|---|---|---|
| SimStation Sim Racing | $20,000 | 50 sq ft | None required | $25–$30 / 30 min | High |
| Golf simulator bay | $25,000–$70,000 | 250–350 sq ft | Low (1 per 4 bays) | $30–$75 / hr | Medium |
| Axe throwing lane | $8,000–$12,000 | 200–300 sq ft | 1 coach per lane | $25–$40 / person | Medium |
| VR gaming pod | $15,000–$40,000 | 100–150 sq ft | 0.5 FTE | $6–$12 / game | Low — novelty fades |
| Arcade / token game | $3,000–$6,000 | 75 sq ft | Minimal | $0.50–$2 / play | Low |
At 50 sq ft, SimStation fits where golf simulators and axe throwing lanes cannot. One unit in a corner starts generating revenue from day one.
Axe throwing legally requires a coach per lane, every session. SimStation runs itself once a customer is at the wheel. No supervision needed.
VR novelty fades within a few visits. Sim racing is skill-based and competitive. Customers return to improve, challenge friends, and climb leaderboards.
