● For Family Entertainment Centers

The Attraction That Brings
The Whole Family.

SimStation is the first activity at your venue that works for everyone from 10 to 65. The teenager who stopped coming. The dad on the bench. The grandparent who loves driving fast. All in the same session.

Book a Free Consultation → See the numbers ↓

$4K+

Revenue per unit / month

50 sq ft

Floor space required

Extra staff needed

<6 mo

Typical payback period

Who this is for

Built for entertainment venues that want to serve every member of the family, not just the youngest ones

SimStation works across venue types. If you run a space where families come to spend time together, the fit is straightforward.

Strong fit

Family Entertainment Centers

Bring back the teenagers, activate the adults, and give the whole family a reason to stay longer.

Bowling Alleys

Add a competitive draw for the crowd that stopped bowling at 22. Same competitive DNA, different machine.

Go-Kart Tracks

Turn session wait time into paid racing time. More seat time, zero construction.

Sports Bars

Give the non-drinker in the group somewhere to spend, and every group a reason to stay longer.

Golf Clubs

Weather-proof revenue with a simulator culture your members already understand.

Hotels and Resorts

Give guests a reason to stay on property. An amenity that earns revenue instead of just costing it.

The opportunity

Your Venue Has Untapped Revenue Sitting in Every Group That Walks Through the Door.

Most FEC attractions are built for one age group. SimStation gives every member of the family, from kids to grandparents, something they actually want to do. That means more spend per visit, more reasons to return, and customers you haven't been able to reach before.

Adults are already in your building. They're just not spending. SimStation gives the dad, the older sibling, and the grandparent an experience built for them. Turn your chaperones into paying customers without adding floor space or staff.

Teenagers who have aged out of your other attractions will come back for this. SimStation is aspirational, competitive, and nothing like the rest of your floor. It's the kind of experience a 15-year-old chooses independently, and brings their friends to.

Motorsport is a top 10 sport in the US. Millions of your customers follow racing and have never had a chance to actually experience it. SimStation removes every barrier: no circuit nearby, no car, no license needed. That's an audience with genuine passion and no local outlet. You can be the outlet.

The solution

SimStation: the first activity at your venue that works for everyone

Driving is the most universal physical activity in the world. Nearly every adult does it daily. Every teenager is counting down to it. Every grandparent remembers loving it. It is the one activity that requires no prior skill to understand and no practice to enjoy.

That makes SimStation different from everything else you offer. Laser tag has a learning curve for young kids. Mini golf is frustrating for beginners. Driving is intuitive. You sit down. You steer. You race. A 10-year-old understands it. A 65-year-old understands it. They can race each other on equal terms, on the same machine, in the same session.

For the teenager: SimStation is not "kid stuff." It's a professional-grade rig, the same equipment used in real motorsport training. It's something to show their friends. It's a reason to actually want to come. For the dad: it's the first thing in your building designed for him. He's done watching. He wants to compete.

✓Generates $4,000+/month per unit at standard pricing
✓Multi-modal operation: customers can fully self-serve, or you can manage sessions from your bar, kiosk, or front desk
✓Runs on ShiftOS, the same software powering Shift Arcade franchise venues
✓Installs in one day. Operational in one week.

Why it fits FECs specifically

Driving is the one universal activity

A 10-year-old, a 15-year-old, a 38-year-old dad, and a 65-year-old grandparent all understand a steering wheel without being taught. The generational gap collapses. No other activity in your venue does that.

FECs already operate racing simulators

Every FEC has at least one arcade racing game. A sit-in car with a wheel and a screen is not a foreign concept to your customers. SimStation is the premium version of something they already accept and enjoy.

The teenager gap is real

FECs quietly lose relevance the moment the oldest child turns 14. SimStation is specifically the kind of aspirational, competitive experience that brings teenagers back, and keeps them coming independently of their family.

Book a Free Consultation →

The numbers

The math works. Here's how.

Example: 10 hrs/day • $25–$30 per 30-min session • 20% utilization

Sessions per day

Daily revenue

$120

Monthly revenue

~$3,600

Payback period

~6 months

Even at 20% utilization, a single SimStation generates ~$3,600/month. Token games earn $3-5 per play. VR experiences earn $15-20 per session. SimStation earns $25-$30 per 30-minute session. Same floor space, radically different yield per square foot.

*Projections vary by venue, pricing, and utilization. Build your own estimate →

Book a Call to See Your Numbers →

Revenue Calculator

Model your numbers

Adjust the inputs to estimate your venue's return.

Hours open per day 10

4 hrs18 hrs

Price per 30-min session $30

$15$60

Utilization rate 20%

10%100%

Number of units 1

1 unit5 units

Sessions / day

$120

Daily revenue

$3,600

Monthly revenue

6 mo

Payback period

Try the full interactive calculator →

What you get

Everything you need. Nothing you don't.

Professional Racing Simulator

Commercial-grade sim rig purpose-built for high-traffic, public-facing venues. The same hardware used in our own Shift Arcade locations.

Large-Format Display

A wide-format display purpose-built for full peripheral vision. The way sim racing is meant to be experienced.

ShiftOS Software License

Session management, bookings, payments, leaderboards, and driver profiles. The operating platform built for sim racing venues. Multi-modal by design, fully self-service for customers, or operator-controlled from a kiosk, bar tablet, or front desk.

Racing Content Library

50+ cars and 20+ real-world circuits, including laser-scanned tracks your customers have watched and always wanted to drive.

White-Glove Installation

Fully assembled, configured, tested, and delivered ready to run. On-site installation included. Staff trained before we leave.

Ongoing Support

Software updates, remote diagnostics, and technical support included with your ShiftOS license. Most issues resolved remotely.

SimStation racing simulators at Shift Arcade

Timeline

Four steps from first call to first race

Typically completed within 4-8 weeks depending on configuration and availability.

Step 1: Consultation

We assess your space, traffic, and goals. Free. 30 minutes. No pressure, no obligation.

Step 2: Ship

Fully assembled, tested, and shipped to your venue. No component boxes. No assembly instructions. It arrives ready.

Step 3: Build On Site

Our team handles on-site installation, configuration, and branding. Travel and expenses are included. No surprise fees.

Step 4: Go Live

ShiftOS setup and staff training complete. You start earning from day one.

From the people who built it

"SimStation isn't just something we sell. It's what we use to run our own venues every day. The hardware is handpicked from years of experience in high-traffic environments. The software is the exact same ShiftOS platform we built to power our franchise system."

Paul Baillie, Co-Founder, Shift Arcade

The family that does laser tag together is a once-a-year story. The family where the teenager and the dad are competing every month is a recurring customer relationship.

Pricing

Transparent pricing. No hidden fees.

Hardware

Full build, configuration, delivery, and installation

$20,000 per unit

Software

ShiftOS license, updates, and remote support

$100 /month per unit

Financing

24-60 month terms available

~$500 /month

At $4,000+/month in revenue, the unit pays for itself before the first finance payment is due.

Questions

The things that actually block a decision

How much does it cost? +

$20,000 per unit, which includes the full build, configuration, delivery, and installation. ShiftOS software is $100/month per simulator. We recommend installing 2 or more units so guests can race head-to-head, which is where the social experience really comes alive. A single unit works well as a standalone attraction. Financing is available through our finance partners on 24-60 month terms, starting around $500/month.

How much space does it actually need? +

About 50 square feet per unit. That's smaller than most arcade cabinets, which you've already got.

Is it suitable for younger kids? +

SimStation is best suited for ages 10 and up. ShiftOS includes easy difficulty settings, lower speeds, and simplified controls that work well for younger or first-time players. It's accessible enough for kids and engaging enough for adults in the same session.

Can it anchor a birthday party for teenagers? +

Yes. Teen birthdays for 13-17 year olds are a natural fit, competitive, premium, and something none of them have done before. SimStation can be incorporated into a party package as the headline activity, giving that age group something they'll actually want to come back for.

Do I need special electrical or construction work? +

No. SimStation runs on a standard 120V outlet. You can fit 2 units on a single circuit. No construction, no permits, no contractors.

Does it need a staff member watching it? +

No ongoing staff presence is required. SimStation is fully self-service: customers book, pay, and race from the on-screen interface. Attendant portals are also included for venues that want staff to manage sessions, take bookings, or assist customers from a separate interface.

Can I start with one and add more later? +

Yes. We recommend starting with 2 units so customers can race head-to-head. The competitive dynamic is what drives repeat visits. Adding more units later is straightforward.

What if something breaks? +

Remote diagnostics and support are included with your ShiftOS license. Most issues are resolved remotely. Manufacturer warranties cover hardware defects. As the hardware owner, warranty claims are yours to manage directly with the manufacturer.

Apply to Become a SimStation Venue

Fill out the form below and we'll send you two things:

1) A revenue calculator: so you can model your own numbers before we ever get on a call.

2) A sample SimStation proposal, with pricing, specs, and deployment details.

If it looks like a fit, you'll get a link to book a call directly with us.

The Attraction That Brings The Whole Family.