SimStation earns year-round revenue from members who already understand simulator culture, solves the non-golfer problem at corporate days, and becomes the thing people mention when they tell friends about your club.
SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.
Golf clubs already have the space, the membership base, and the competitive culture. SimStation adds a revenue stream that earns year-round, rain or shine, on-season or off.
You already have a TrackMan bay. Your members already know what it means to simulate a sport on a screen that lets you do what you can't do on the real course. That mental framework, indoor simulation of an outdoor passion, is exactly what SimStation is for motorsport.
Motorsport is a top 10 sport in the US. It's followed by tens of millions of Americans who share a significant overlap with the golf club demographic: successful, competitive, car-enthusiast males 35-65. These members have watched racing their whole lives. Most of them will never race on a real circuit. SimStation is the closest most of them will ever come. It's in their clubhouse. For corporate events, SimStation solves the non-golfer problem permanently. The attendee who doesn't play golf has an activity. They stop being an awkward bystander and become the person at Monday's meeting saying "you should have seen how fast I was going."
Even at 20% utilization, a single SimStation generates ~$3,600/month. For a golf club, utilization is naturally weighted toward member event days and corporate days, where a unit can be booked solidly for hours.
*Projections vary by venue, pricing, and utilization. Build your own estimate →
The standard SimStation delivers a premium experience from day one. These upgrades push it further — more immersion, more disciplines, more reasons to return.
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Golf clubs and motorsport share almost exactly the same demographic. Your members have the passion already. The handicap they track, the lap times they'd chase, the competitive instinct: it's the same drive in a different vehicle. SimStation gives that instinct somewhere new to go.
All prices exclude sales tax. Applicable taxes will be assessed and quoted following your consultation.
Venue operators have more options than ever for paid entertainment. Here is how SimStation compares on the metrics that affect your margin.
| Category | Setup cost | Floor space | Staff during sessions | Session price | Repeat visits |
|---|---|---|---|---|---|
| SimStation Sim Racing | $20,000 | 50 sq ft | None required | $25–$30 / 30 min | High |
| Golf simulator bay | $25,000–$70,000 | 250–350 sq ft | Low (1 per 4 bays) | $30–$75 / hr | Medium |
| Axe throwing lane | $8,000–$12,000 | 200–300 sq ft | 1 coach per lane | $25–$40 / person | Medium |
| VR gaming pod | $15,000–$40,000 | 100–150 sq ft | 0.5 FTE | $6–$12 / game | Low — novelty fades |
| Arcade / token game | $3,000–$6,000 | 75 sq ft | Minimal | $0.50–$2 / play | Low |
At 50 sq ft, SimStation fits where golf simulators and axe throwing lanes cannot. One unit in a corner starts generating revenue from day one.
Axe throwing legally requires a coach per lane, every session. SimStation runs itself once a customer is at the wheel. No supervision needed.
VR novelty fades within a few visits. Sim racing is skill-based and competitive. Customers return to improve, challenge friends, and climb leaderboards.
