Your Course Is Weather-Dependent. Your SimStation Isn't.
SimStation earns year-round revenue from members who already understand simulator culture, solves the non-golfer problem at corporate days, and becomes the thing people mention when they tell friends about your club.
Built for competitive entertainment venues that want more from every square foot
SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.
Strong fit
Golf Clubs
Weather-proof revenue with a simulator culture your members already understand. The same competitive instinct, a different vehicle.
Bowling Alleys
Add a competitive draw for the crowd that stopped bowling at 22. Same league culture, different machine.
Go-Kart Tracks
Turn 20-40 minute session waits into paid racing time. More seat time, zero construction.
Sports Bars
Give the non-drinker something to spend on, and every group a reason to stay longer.
Hotels and Resorts
The only amenity that earns instead of costs. Premium entertainment for guests who want more than a gym.
Breweries
Turn a taproom visit into an event. More reasons to stay, more drinks ordered, higher spend per group.
The opportunity
Your Club Has Revenue Potential That Doesn't Depend on the Weather.
Golf clubs already have the space, the membership base, and the competitive culture. SimStation adds a revenue stream that earns year-round, rain or shine, on-season or off.
01
Rain days become revenue days. When the course is closed, SimStation is open. Members who would have driven home stay at the club, race, and spend. Your indoor space earns instead of sitting idle.
02
Corporate days get better for everyone. The attendees who don't play golf finally have something they want to do, and they become the ones telling the story at Monday's meeting. SimStation turns a spectator into the highlight of the day.
03
Your members already understand sim culture. Clubs with a TrackMan bay have proven this: members accept and enjoy simulating a sport on a screen. That same mindset extends naturally to motorsport. Your members have followed racing for decades. SimStation gives that passion somewhere to go right in their clubhouse.
The solution
A second simulator culture, built for a different passion
You already have a TrackMan bay. Your members already know what it means to simulate a sport on a screen that lets you do what you can't do on the real course. That mental framework, indoor simulation of an outdoor passion, is exactly what SimStation is for motorsport.
Motorsport is a top 10 sport in the US. It's followed by tens of millions of Americans who share a significant overlap with the golf club demographic: successful, competitive, car-enthusiast males 35-65. These members have watched racing their whole lives. Most of them will never race on a real circuit. SimStation is the closest most of them will ever come. It's in their clubhouse. For corporate events, SimStation solves the non-golfer problem permanently. The attendee who doesn't play golf has an activity. They stop being an awkward bystander and become the person at Monday's meeting saying "you should have seen how fast I was going."
✓Generates $4,000+/month per unit at standard pricing
✓Multi-modal operation: customers can fully self-serve, or you can manage sessions from your bar, kiosk, or front desk
✓Runs on ShiftOS, the same software powering Shift Arcade franchise venues
✓From first call to first race in 4-8 weeks.
Why it fits golf clubs specifically
Golf simulator culture already exists here
Clubs with TrackMan, Foresight, or any indoor golf bay have already normalised simulating a sport indoors. Members accept and use simulators. The step from a golf sim to a racing sim is intuitive, not foreign.
Handicap culture is competition culture
Golfers obsessively track their handicap. They understand public performance metrics, competitive ladders, and benchmarking against improvement. Lap times and leaderboards are the same thing at a different speed.
Corporate days have a non-golfer problem
Every corporate golf day has attendees who don't play. SimStation is the activity for that person, and it's the thing they tell colleagues about on Monday.
Even at 20% utilization, a single SimStation generates ~$3,600/month. For a golf club, utilization is naturally weighted toward member event days and corporate days, where a unit can be booked solidly for hours.
Commercial-grade sim rig purpose-built for high-traffic, public-facing venues. The same hardware used in our own Shift Arcade locations.
Large-Format Display
A wide-format display purpose-built for full peripheral vision. The way sim racing is meant to be experienced.
ShiftOS Software License
Session management, bookings, payments, leaderboards, and driver profiles. The operating platform built for sim racing venues. Multi-modal by design, fully self-service for customers, or operator-controlled from a kiosk, bar tablet, or front desk.
Racing Content Library
50+ cars and 20+ real-world circuits, including laser-scanned tracks your customers have watched and always wanted to drive.
White-Glove Installation
Fully assembled, configured, tested, and delivered ready to run. On-site installation included. Staff trained before we leave.
Ongoing Support
Software updates, remote diagnostics, and technical support included with your ShiftOS license. Most issues resolved remotely.
Timeline
Four steps from first call to first race
Typically completed within 4-8 weeks depending on configuration and availability.
1
Step 1: Consultation
We assess your space, traffic, and goals. Free, 30 minutes. No pressure, no obligation.
2
Step 2: Ship
Fully assembled, tested, and shipped to your venue. No component boxes. No assembly instructions. It arrives ready.
3
Step 3: Build On Site
Our team installs and configures your SimStation at your venue. Travel and expenses are included, no surprise costs.
4
Step 4: Go Live
ShiftOS is configured, staff are trained, and you open your doors. You start earning from day one.
From the people who built it
"SimStation isn't just something we sell. It's what we use to run our own venues every day. The hardware is handpicked from years of experience in high-traffic environments. The software is the exact same ShiftOS platform we built to power our franchise system."
Paul Baillie, Co-Founder, Shift Arcade
Golf clubs and motorsport share almost exactly the same demographic. Your members have the passion already. The handicap they track, the lap times they'd chase, the competitive instinct: it's the same drive in a different vehicle. SimStation gives that instinct somewhere new to go.
Pricing
Transparent pricing. No hidden fees.
Hardware
Full build, configuration, delivery, and installation
$20,000 per unit
Software
ShiftOS license, updates, and remote support
$100 /month per simulator
Financing
24-60 month terms available
~$500 /month
At $4,000+/month in revenue, the unit pays for itself before the first finance payment is due.
Questions
The things that actually block a decision
$20,000 per unit, which includes the full build, configuration, delivery, and installation. ShiftOS software is $100/month per simulator. We recommend installing 2 or more units so guests can race head-to-head, which is where the social experience really comes alive. A single unit works well as a standalone attraction. Financing is available through our finance partners on 24-60 month terms, starting around $500/month.
About 50 square feet per unit, comparable to a TrackMan bay. It fits naturally in a clubhouse lounge, bar area, or spare room.
Yes. The hardware is premium, commercial-grade, handpicked for high-traffic venues. The aesthetic is motorsport, not arcade. It sits comfortably in a premium clubhouse environment alongside the other amenities your members expect.
Yes. ShiftOS supports event formats, league play, and competitive sessions. A "fastest lap of the month" competition for members runs entirely through the platform with no manual administration. It's the same competitive framework your members already understand from their handicap system.
Yes. ShiftOS supports individual driver profiles, recurring memberships, and leaderboards by member. It integrates naturally with the way golf clubs already manage member access.
No. SimStation runs on a standard 120V outlet. You can fit 2 units on a single circuit. No construction, no permits, no contractors.
No ongoing staff presence is required. SimStation is fully self-service: customers book, pay, and race from the on-screen interface. Attendant portals are also included for venues that want staff to manage sessions, take bookings, or assist customers from a separate interface.
Yes. We recommend starting with 2 units so members can race head-to-head. The competitive dynamic is what drives repeat visits. Adding more units later is straightforward.
Remote diagnostics and support are included with your ShiftOS license. Most issues are resolved remotely. Manufacturer warranties cover hardware defects. As the hardware owner, warranty claims are yours to manage directly with the manufacturer.
