● For Bowling Alleys

Your Leagues Are Full.
Your Floor Space Isn't.

SimStation adds a competitive racing experience your customers already want, and brings in an audience that bowling alone can't reach. No extra staff. Pays for itself in months.

Book a Free Consultation → See the numbers ↓

$4K+

Revenue per unit / month

50 sq ft

Floor space required

Extra staff needed

<6 mo

Typical payback period

Who this is for

Built for competitive entertainment venues that want more from every square foot

SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.

Strong fit

Bowling Alleys

A natural fit for your league culture, your event calendar, and your dead floor space. Same competitive DNA, different machine.

Go-Kart Tracks

Turn 20-40 minute session waits into paid racing time. More seat time, zero construction.

Family Entertainment Centers

Bring back the teenagers. Activate the adults. Add an attraction the whole family actually uses.

Sports Bars

Give the non-drinker something to spend on, and every group a reason to stay longer.

Golf Clubs

Weather-proof revenue with a simulator culture your members already understand.

Arcades and Gaming Lounges

The premium tier your regulars are ready for. $30/session. Weekly return visits.

The opportunity

Your Venue Already Has What It Takes

You have the space, the foot traffic, and the customer base. SimStation gives you a second revenue stream that works alongside everything you already do.

A 50 sq ft corner that currently sits idle could generate $4,000+ per month. Adding a competitive attraction gives customers a reason to arrive earlier, stay longer, and come back more often.

Between sessions, during birthday parties, on a Tuesday afternoon, SimStation fills those windows with paid activity. More time in your venue means more bar spend, more food orders, and more repeat visits.

Motorsport is a top 10 sport in the US. Millions of people follow it and have always wanted to race. SimStation puts that experience in your building, bringing in an audience that gives you another night to fill and another reason for customers to return.

The solution

More competition, more revenue, same building

Motorsport is a top 10 sport in the US. More Americans follow racing than follow golf, hockey, or soccer combined. And almost none of them have ever been able to race. The barrier is access, cost, and distance. A race circuit is 40 miles away. A car is $50,000. SimStation puts that experience in your building.

For your existing customers, the fit is obvious. They already compete. They already come back to beat their score. They already understand what a leaderboard means. Sim racing leagues run on the exact same logic as bowling leagues. You're not introducing a new concept, you're adding a second competitive format to a venue that already does this well.

✓Generates $4,000+/month per unit at standard pricing
✓Multi-modal operation: customers can fully self-serve, or you can manage sessions from your bar, kiosk, or front desk
✓Runs on ShiftOS, the same software powering Shift Arcade franchise venues
✓Installs in one day. Operational in one week.

Why it fits bowling specifically

Leagues are already your culture

You already run weekly leagues, track standings, and hand out trophies. Sim racing leagues work identically. No new operational concept required.

The improvement loop is the same

Bowlers come back to beat their average. Sim racers come back to beat their lap time. The reason people return is identical.

Groups always have dead time

Between frames, before league night, during a birthday party, there's always a window with a group assembled and nothing to do. SimStation fills it without displacing anything.

Book a Free Consultation →

The numbers

The math works. Here's how.

Example: 10 hrs/day • $25–$30 per 30-min session • 20% utilization

Sessions per day

Daily revenue

$120

Monthly revenue

~$3,600

Payback period

~6 months

Even at 20% utilization, a single SimStation generates ~$3,600/month. And every extra 30 minutes your groups stay in the building is more bar spend on top.

*Projections vary by venue, pricing, and utilization. Build your own estimate →

Book a Call to See Your Numbers →

Revenue Calculator

Model your numbers

Adjust the inputs to estimate your venue's return.

Hours open per day 10

4 hrs18 hrs

Price per 30-min session $30

$15$60

Utilization rate 20%

10%100%

Number of units 1

1 unit5 units

Sessions / day

$120

Daily revenue

$3,600

Monthly revenue

6 mo

Payback period

Try the full interactive calculator →

What you get

Everything you need. Nothing you don't.

Professional Racing Simulator

Commercial-grade sim rig purpose-built for high-traffic, public-facing venues. The same hardware used in our own Shift Arcade locations.

Large-Format Display

A wide-format display purpose-built for full peripheral vision. The way sim racing is meant to be experienced.

ShiftOS Software License

Session management, bookings, payments, leaderboards, and driver profiles. The operating platform built for sim racing venues. Multi-modal by design: fully self-service for customers, or operator-controlled from a kiosk, bar tablet, or front desk.

Racing Content Library

50+ cars and 20+ real-world circuits, including laser-scanned tracks your customers have watched and always wanted to drive.

White-Glove Installation

Fully assembled, configured, tested, and delivered ready to run. On-site installation included. Staff trained before we leave.

Ongoing Support

Software updates, remote diagnostics, and technical support included with your ShiftOS license. Most issues resolved remotely.

SimStation racing simulators at Shift Arcade

Timeline

Four steps from first call to first race

Typically completed within 4-8 weeks depending on configuration and availability.

Step 1: Consultation

We assess your space, traffic, and goals. Free, 30 minutes. No pressure, no obligation.

Step 2: Ship

Fully assembled, tested, and shipped to your venue. No component boxes. No assembly instructions. It arrives ready.

Step 3: Build On-Site

Our team installs and configures your SimStation at your venue. Travel and expenses are included. Hardware is finalized with your branding and content in place.

Step 4: Go Live

ShiftOS setup, staff training, and you're open. You start earning from day one.

From the people who built it

"SimStation isn't just something we sell. It's what we use to run our own venues every day. The hardware is handpicked from years of experience in high-traffic environments. The software is the exact same ShiftOS platform we built to power our franchise system."

Paul Baillie, Co-Founder, Shift Arcade

The same customers who bowl every Tuesday night are the customers who will race every Thursday. You already know how to build that habit. SimStation gives you another night to fill and another reason to come back.

Pricing

Transparent pricing. No hidden fees.

Hardware

Full build, configuration, delivery, and installation

$20,000 per unit

Software

ShiftOS license, updates, and remote support

$100 /month per simulator

Financing

24-60 month terms available

~$500 /month

At $4,000+/month in revenue, the unit pays for itself before the first finance payment is due.

Questions

The things that actually block a decision

How much does it cost? +

$20,000 per unit, which includes the full build, configuration, delivery, and installation. ShiftOS software is $100/month per simulator. We recommend installing 2 or more units so guests can race head-to-head, which is where the social experience really comes alive. A single unit works well as a standalone attraction. Financing is available through our finance partners on 24-60 month terms, starting around $500/month.

How much space does it actually need? +

About 50 square feet per unit. That's smaller than a pool table, which you've already got.

Does it compete with my lanes? +

No. SimStation fills time that lanes can't: the gaps between sessions, off-peak hours, and the demographic that doesn't book lanes at all. It adds revenue without displacing what you already have.

Do I need special electrical or construction work? +

No. SimStation runs on a standard 120V outlet. You can fit 2 units on a single circuit. No construction, no permits, no contractors.

Does it need a staff member watching it? +

No ongoing staff presence is required. SimStation is fully self-service: customers book, pay, and race from the on-screen interface. Attendant portals are also included for venues that want staff to manage sessions, take bookings, or assist customers from a separate interface.

Can I run a sim racing league alongside my bowling leagues? +

Yes. ShiftOS supports full league functionality: standings, weekly rounds, and season-end rankings. It runs on the same night-by-night model you already use for bowling leagues. A Tuesday sim racing league is a natural addition to your existing event calendar.

Can I start with one and add more later? +

Yes. We recommend starting with 2 units so customers can race head-to-head. The competitive dynamic is what drives repeat visits. Adding more units later is straightforward.

What if something breaks? +

Remote diagnostics and support are included with your ShiftOS license. Most issues are resolved remotely. Manufacturer warranties cover hardware defects. As the hardware owner, warranty claims are yours to manage directly with the manufacturer.

Apply to Become a SimStation Venue

Fill out the form below and we'll send you two things:

1) A revenue calculator: so you can model your own numbers before we ever get on a call.

2) A sample SimStation proposal, with pricing, specs, and deployment details.

If it looks like a fit, you'll get a link to book a call directly with us.

Your Leagues Are Full. Your Floor Space Isn't.