SimStation adds a competitive racing experience your customers already want, and brings in an audience that bowling alone can't reach. No extra staff. Pays for itself in months.
SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.
You have the space, the foot traffic, and the customer base. SimStation gives you a second revenue stream that works alongside everything you already do.
Motorsport is a top 10 sport in the US. More Americans follow racing than follow golf, hockey, or soccer combined. And almost none of them have ever been able to race. The barrier is access, cost, and distance. A race circuit is 40 miles away. A car is $50,000. SimStation puts that experience in your building.
For your existing customers, the fit is obvious. They already compete. They already come back to beat their score. They already understand what a leaderboard means. Sim racing leagues run on the exact same logic as bowling leagues. You're not introducing a new concept, you're adding a second competitive format to a venue that already does this well.
Even at 20% utilization, a single SimStation generates ~$3,600/month. And every extra 30 minutes your groups stay in the building is more bar spend on top.
*Projections vary by venue, pricing, and utilization. Build your own estimate →
The standard SimStation delivers a premium experience from day one. These upgrades push it further — more immersion, more disciplines, more reasons to return.
Not sure what's right for your venue? We'll spec it out together.
Book a free consultation →Typically completed within 4-8 weeks depending on configuration and availability.
The same customers who bowl every Tuesday night are the customers who will race every Thursday. You already know how to build that habit. SimStation gives you another night to fill and another reason to come back.
All prices exclude sales tax. Applicable taxes will be assessed and quoted following your consultation.
Venue operators have more options than ever for paid entertainment. Here is how SimStation compares on the metrics that affect your margin.
| Category | Setup cost | Floor space | Staff during sessions | Session price | Repeat visits |
|---|---|---|---|---|---|
| SimStation Sim Racing | $20,000 | 50 sq ft | None required | $25–$30 / 30 min | High |
| Golf simulator bay | $25,000–$70,000 | 250–350 sq ft | Low (1 per 4 bays) | $30–$75 / hr | Medium |
| Axe throwing lane | $8,000–$12,000 | 200–300 sq ft | 1 coach per lane | $25–$40 / person | Medium |
| VR gaming pod | $15,000–$40,000 | 100–150 sq ft | 0.5 FTE | $6–$12 / game | Low — novelty fades |
| Arcade / token game | $3,000–$6,000 | 75 sq ft | Minimal | $0.50–$2 / play | Low |
At 50 sq ft, SimStation fits where golf simulators and axe throwing lanes cannot. One unit in a corner starts generating revenue from day one.
Axe throwing legally requires a coach per lane, every session. SimStation runs itself once a customer is at the wheel. No supervision needed.
VR novelty fades within a few visits. Sim racing is skill-based and competitive. Customers return to improve, challenge friends, and climb leaderboards.
