SimStation takes 50 square feet of your lobby or lounge and generates $4,000+/month. It's the only amenity that pays for itself, and the one your guests will actually mention when they tell someone about their stay.
SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.
Most hotel amenities are table stakes. They're required to compete, but they don't earn. SimStation is the rare amenity that pays its own way, and then some.
Motorsport is a top 10 sport in the US. A significant portion of your guests follow racing, from business travelers who watch weeknight races in their rooms to leisure guests who plan trips around major events. For most of them, motorsport is something they've watched their whole lives and never once been able to do.
For corporate events, SimStation is the team activity that keeps groups on-property. Race your colleagues. Post the leaderboard. Have the conversation about who was fastest at breakfast. No buses, no external bookings, no logistics. Your event department sells it as an evening add-on. Your F&B earns the drinks before and after.
Even at 20% utilization, a single SimStation generates ~$3,600/month. For a hotel, the highest-value hours are evening and night, when guests are in the building and looking for something to do. That's when SimStation is most heavily used. The utilization math is favorable from the start.
*Projections vary by venue, pricing, and utilization. Build your own estimate →
The standard SimStation delivers a premium experience from day one. These upgrades push it further — more immersion, more disciplines, more reasons to return.
Not sure what's right for your venue? We'll spec it out together.
Book a free consultation →Typically completed within 4-8 weeks depending on configuration and availability.
The guest who barely mentioned the gym in their TripAdvisor review will specifically mention the racing simulator. The corporate group that stayed on-property for the evening will book the same hotel for the next event.
All prices exclude sales tax. Applicable taxes will be assessed and quoted following your consultation.
Venue operators have more options than ever for paid entertainment. Here is how SimStation compares on the metrics that affect your margin.
| Category | Setup cost | Floor space | Staff during sessions | Session price | Repeat visits |
|---|---|---|---|---|---|
| SimStation Sim Racing | $20,000 | 50 sq ft | None required | $25–$30 / 30 min | High |
| Golf simulator bay | $25,000–$70,000 | 250–350 sq ft | Low (1 per 4 bays) | $30–$75 / hr | Medium |
| Axe throwing lane | $8,000–$12,000 | 200–300 sq ft | 1 coach per lane | $25–$40 / person | Medium |
| VR gaming pod | $15,000–$40,000 | 100–150 sq ft | 0.5 FTE | $6–$12 / game | Low — novelty fades |
| Arcade / token game | $3,000–$6,000 | 75 sq ft | Minimal | $0.50–$2 / play | Low |
At 50 sq ft, SimStation fits where golf simulators and axe throwing lanes cannot. One unit in a corner starts generating revenue from day one.
Axe throwing legally requires a coach per lane, every session. SimStation runs itself once a customer is at the wheel. No supervision needed.
VR novelty fades within a few visits. Sim racing is skill-based and competitive. Customers return to improve, challenge friends, and climb leaderboards.
