● For Hotels and Resorts

Every Other Amenity Costs You Money.
This One Earns It Back.

SimStation takes 50 square feet of your lobby or lounge and generates $4,000+/month. It's the only amenity that pays for itself, and the one your guests will actually mention when they tell someone about their stay.

Book a Free Consultation → See the numbers ↓

$4K+

Revenue per unit / month

50 sq ft

Floor space required

Extra staff needed

<6 mo

Typical payback period

Who this is for

Built for competitive entertainment venues that want more from every square foot

SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.

Strong fit

Hotels and Resorts

The only amenity that generates direct revenue. Drives corporate event bookings, repeat stays, and TripAdvisor mentions.

Bowling Alleys

A natural fit for your league culture, your event calendar, and your dead floor space. Same competitive DNA, different machine.

Golf Clubs

Weather-proof revenue with a simulator culture your members already understand.

Cinemas

Convert lobby dead time and mid-week gaps into a premium paid attraction.

Sports Bars

Give the motorsport fan in every group a reason to stay longer and spend more.

Family Entertainment Centers

Bring back teenagers and turn adult chaperones into paying customers.

The opportunity

Turn a Cost Centre Into a Revenue Stream.

Most hotel amenities are table stakes. They're required to compete, but they don't earn. SimStation is the rare amenity that pays its own way, and then some.

SimStation converts 50 square feet of underutilized lobby, bar, or lounge space into a direct revenue line. No renovation, no staffing, no ongoing operating cost beyond a $100/month software subscription per simulator.

Business travelers and leisure guests in the building after dinner are looking for something to do on-property. SimStation gives them a reason to stay and spend. Every session they play is revenue that would otherwise have walked out the door.

Corporate event planners look for venues that offer a complete evening: dinner, activity, and atmosphere all in one place. SimStation is the competitive post-dinner activity that keeps groups on property, drives F&B spend, and gives planners a reason to book your venue again.

The solution

SimStation: the amenity that earns. The experience guests remember.

Motorsport is a top 10 sport in the US. A significant portion of your guests follow racing, from business travelers who watch weeknight races in their rooms to leisure guests who plan trips around major events. For most of them, motorsport is something they've watched their whole lives and never once been able to do.

For corporate events, SimStation is the team activity that keeps groups on-property. Race your colleagues. Post the leaderboard. Have the conversation about who was fastest at breakfast. No buses, no external bookings, no logistics. Your event department sells it as an evening add-on. Your F&B earns the drinks before and after.

✓Generates $4,000+/month per unit at standard pricing
✓Multi-modal operation: customers can fully self-serve, or you can manage sessions from your bar, kiosk, or front desk
✓Runs on ShiftOS, the same software powering Shift Arcade franchise venues
✓Installs in one day. Operational in one week.

Why it fits hotels specifically

Business travelers need something to do

A typical business traveler checks in at 5pm, eats at the restaurant, sits at the bar, and goes to sleep. SimStation in the lobby bar or lounge area is the thing they try once, tell their colleagues about, and look for on their next stay.

SimStation is the only amenity that earns

The gym costs $100K to equip, requires ongoing maintenance, and generates no revenue. SimStation earns $25–$30 per session, requires no staff, and pays for itself in months. It's a structural difference in how amenities typically work.

Corporate events need novelty and no logistics

Event planners for conferences, sales kickoffs, and retreats are always looking for the evening activity that keeps groups together. "Race your colleagues on the sim" is memorable, competitive, photogenic, and requires no one to leave the building.

Book a Free Consultation →

The numbers

The math works. Here's how.

Example: 10 hrs/day • $25–$30 per 30-min session • 20% utilization

Sessions per day

Daily revenue

$120

Monthly revenue

~$3,600

Payback period

~6 months

Even at 20% utilization, a single SimStation generates ~$3,600/month. For a hotel, the highest-value hours are evening and night, when guests are in the building and looking for something to do. That's when SimStation is most heavily used. The utilization math is favorable from the start.

*Projections vary by venue, pricing, and utilization. Build your own estimate →

Book a Call to See Your Numbers →

Revenue Calculator

Model your numbers

Adjust the inputs to estimate your venue's return.

Hours open per day 10

4 hrs18 hrs

Price per 30-min session $30

$15$60

Utilization rate 20%

10%100%

Number of units 1

1 unit5 units

Sessions / day

$120

Daily revenue

$3,600

Monthly revenue

6 mo

Payback period

Try the full interactive calculator →

What you get

Everything you need. Nothing you don't.

Professional Racing Simulator

Commercial-grade sim rig purpose-built for high-traffic, public-facing venues. The same hardware used in our own Shift Arcade locations.

Large-Format Display

A wide-format display purpose-built for full peripheral vision. The way sim racing is meant to be experienced.

ShiftOS Software License

Session management, bookings, payments, leaderboards, and driver profiles. The operating platform built for sim racing venues. Multi-modal by design, fully self-service for guests, or operator-controlled from a kiosk, concierge tablet, or front desk.

Racing Content Library

50+ cars, 20+ tracks, laser-scanned real-world circuits. Nurburgring. Spa. Monza. Circuits your guests have watched and never driven.

White-Glove Installation

Fully assembled, configured, tested, and delivered ready to run. On-site installation included. Staff trained before we leave.

Ongoing Support

Software updates, remote diagnostics, and technical support included with your ShiftOS license. Most issues resolved remotely.

SimStation racing simulators at Shift Arcade

Timeline

Four steps from first call to first race

Typically completed within 4-8 weeks depending on configuration and availability.

Step 1: Consultation

We assess your space, traffic, and goals. Free, 30 minutes. No pressure, no obligation.

Step 2: Ship

Fully assembled, tested, and shipped to your venue. No component boxes. No assembly instructions. It arrives ready.

Step 3: Build On Site

Our team handles on-site setup, configuration, and your branding. Travel and expenses are included. No surprise costs.

Step 4: Go Live

ShiftOS is live, staff are trained, and your first race is ready. You start earning from day one.

From the people who built it

"SimStation isn't just something we sell. It's what we use to run our own venues every day. The hardware is handpicked from years of experience in high-traffic environments. The software is the exact same ShiftOS platform we built to power our franchise system."

Paul Baillie, Co-Founder, Shift Arcade

The guest who barely mentioned the gym in their TripAdvisor review will specifically mention the racing simulator. The corporate group that stayed on-property for the evening will book the same hotel for the next event.

Pricing

Transparent pricing. No hidden fees.

Hardware

Full build, configuration, delivery, and installation

$20,000 per unit

Software

ShiftOS license, updates, and remote support

$100 /month per simulator

Financing

24-60 month terms available

~$500 /month

At $4,000+/month in revenue, the unit pays for itself before the first finance payment is due.

Questions

The things that actually block a decision

How much does it cost? +

$20,000 per unit, which includes the full build, configuration, delivery, and installation. ShiftOS software is $100/month per simulator. We recommend installing 2 or more units so guests can race head-to-head, which is where the social experience really comes alive. A single unit works well as a standalone attraction. Financing is available through our finance partners on 24-60 month terms, starting around $500/month.

How much space does it actually need? +

About 50 square feet per unit. That's a corner of a lobby, bar, or lounge area. No dedicated room required.

Does it need a member of staff to supervise it? +

No ongoing staff presence is required. SimStation is fully self-service: guests book, pay, and race from the on-screen interface. Attendant portals are also included for properties that want staff to manage sessions, take bookings, or assist guests from a separate interface.

How does it work for corporate events? +

SimStation supports group bookings and competitive leaderboards. Your event team can offer it as an add-on to any corporate package: dinner then racing, or a standalone pre-event team activity. Groups book through the screen directly. No planning or logistics required on your end.

Do I need special electrical or construction work? +

No. SimStation runs on a standard 120V outlet. You can fit 2 units on a single circuit. No construction, no permits, no contractors.

Can I start with one unit and add more later? +

Yes. Two units allow head-to-head racing, which is most valuable for corporate events. A single unit works well as a standalone experience for individual guests. Adding more units later is straightforward.

Is financing available? +

Yes. Monthly payments start around $500, which the unit typically covers in its first week of operation.

What if something breaks? +

Remote diagnostics and support are included with your ShiftOS license. Most issues are resolved remotely. Manufacturer warranties cover hardware defects. As the hardware owner, warranty claims are yours to manage directly with the manufacturer.

Apply to Become a SimStation Venue

Fill out the form below and we'll send you two things:

1) A revenue calculator: so you can model your own numbers before we ever get on a call.

2) A sample SimStation proposal, with pricing, specs, and deployment details.

If it looks like a fit, you'll get a link to book a call directly with us.

Every Other Amenity Costs You Money. This One Earns It Back.