● For Sports Bars

Give Every Customer
a Reason to Stay Longer.

SimStation earns $25–$30 per session and keeps every group in your building longer. Anyone in your bar can race. No staff. No construction. Pays for itself in under 6 months.

Book a Free Consultation → See the numbers ↓

$4K+

Revenue per unit / month

50 sq ft

Floor space required

Extra staff needed

<6 mo

Typical payback period

Who this is for

Built for competitive entertainment venues that want more from every square foot

SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.

Strong fit

Sports Bars and Bars

Give the group a reason to stay, and give the non-drinker somewhere to spend.

Bowling Alleys

Add a competitive draw for the crowd that stopped bowling at 22. Same league culture, different machine.

Go-Kart Tracks

Turn 20-40 minute session waits into paid racing time. More seat time, zero construction.

Family Entertainment Centers

Bring back the teenagers. Activate the adults. Add an attraction the whole family actually uses.

Golf Clubs

Weather-proof revenue with a simulator culture your members already understand.

Hotels and Resorts

The only amenity that earns instead of costs. Premium experience, zero operational overhead.

The opportunity

Add an Attraction That Pays for Itself

Every venue has floor space, dwell time, and customer moments that aren't fully earning. SimStation turns all three into recurring revenue without adding staff or construction.

Your floor has idle capacity during off-peak hours. That space could be generating $4,000+/month without adding a single member of staff.

Motorsport is a top 10 sport in the US, but bars have built almost nothing for racing fans. The venue that does becomes their home and builds a loyal weekly community around it.

Groups that have more to do stay longer. Every extra 30 minutes a group stays is more bar spend without a single extra customer walking through the door.

The solution

SimStation: the reason your groups stay longer and spend more

Motorsport fans are the most underserved sports audience in the bar and venue space. They follow NASCAR, IndyCar, and international racing, sports that attract tens of millions of American fans who currently have almost no venue built for them. And unlike every other major sport, they can't go and participate themselves. A circuit is 40 miles away. A race car costs $50,000. Racing is the sport they watch because there's no other way to engage with it.

SimStation gives them that other way. In your building. On a Tuesday night. For your existing customers, the group that just watched the first half, the birthday crowd that doesn't know what to do between rounds, SimStation is a competitive activity they already understand. Everyone drives. Nobody needs to be taught. And the person who was fastest last week will be back to defend it next week.

✓Generates $4,000+/month per unit at standard pricing
✓Multi-modal operation: customers can fully self-serve, or you can manage sessions from your bar, kiosk, or front desk
✓Runs on ShiftOS, the same software powering Shift Arcade franchise venues
✓Installs in one day. Operational in one week.

Why it fits bars specifically

Dwell time multiplies revenue

Every extra 30 minutes a group stays generates more bar revenue. SimStation is the reason groups don't leave at halftime. The unit doesn't just earn its own revenue, it increases revenue across everything else in the building.

Bragging rights are bar culture

Who's the fastest at your bar? That question drives the same behaviour as "who's the best at darts" or "who won last trivia night": repeat visits, regulars, and loyalty.

Motorsport fans are underserved

Sports bars are almost entirely built around NFL, NBA, and MLB. A bar that puts SimStation on the floor and shows race weekends on a screen is making a deliberate play for a passionate demographic with no obvious home.

Book a Free Consultation →

The numbers

The math works. Here's how.

Example: 10 hrs/day • $25–$30 per 30-min session • 20% utilization

Sessions per day

Daily revenue

$120

Monthly revenue

~$3,600

Payback period

~6 months

Even at 20% utilization, a single SimStation generates ~$3,600/month. And that's before the multiplier effect: a group of 6 that stays one extra hour, at $25 average bar spend per head, is $150 in additional bar revenue per visit, on top of what the sim earns directly.

*Projections vary by venue, pricing, and utilization. Build your own estimate →

Book a Call to See Your Numbers →

Revenue Calculator

Model your numbers

Adjust the inputs to estimate your venue's return.

Hours open per day 10

4 hrs18 hrs

Price per 30-min session $30

$15$60

Utilization rate 20%

10%100%

Number of units 1

1 unit5 units

Sessions / day

$120

Daily revenue

$3,600

Monthly revenue

6 mo

Payback period

Try the full interactive calculator →

What you get

Everything you need. Nothing you don't.

Professional Racing Simulator

Commercial-grade sim rig purpose-built for high-traffic, public-facing venues. The same hardware used in our own Shift Arcade locations.

Large-Format Display

A wide-format display purpose-built for full peripheral vision. The way sim racing is meant to be experienced.

ShiftOS Software License

Session management, bookings, payments, leaderboards, and driver profiles. The operating platform built for sim racing venues. Multi-modal by design, fully self-service for customers, or operator-controlled from a kiosk, bar tablet, or front desk.

Racing Content Library

50+ cars and 20+ real-world circuits, including laser-scanned tracks your customers have watched and always wanted to drive.

White-Glove Installation

Fully assembled, configured, tested, and delivered ready to run. On-site installation included. Staff trained before we leave.

Ongoing Support

Software updates, remote diagnostics, and technical support included with your ShiftOS license. Most issues resolved remotely.

SimStation racing simulators at Shift Arcade

Timeline

Four steps from first call to first race

Typically completed within 4-8 weeks depending on configuration and availability.

Step 1: Consultation

We assess your space, traffic, and goals. Free, 30 minutes. No pressure, no obligation.

Step 2: Ship

Components are shipped directly to your venue. No fully assembled boxes to maneuver through your doors. Everything arrives ready for on-site build.

Step 3: Build & Configure (On Site)

Our team builds and configures SimStation in your venue with your branding and content. Travel and expenses are included. No surprise costs.

Step 4: Go Live

ShiftOS setup and staff training completed on the spot. You start earning from day one.

From the people who built it

"SimStation isn't just something we sell. It's what we use to run our own venues every day. The hardware is handpicked from years of experience in high-traffic environments. The software is the exact same ShiftOS platform we built to power our franchise system."

Paul Baillie, Co-Founder, Shift Arcade

The regular who's the fastest at your bar this week will be back next week to defend it. The group that stayed for three extra sessions will tell their friends.

Pricing

Transparent pricing. No hidden fees.

Hardware

Full build, configuration, delivery, and installation

$20,000 per unit

Software

ShiftOS license, updates, and remote support

$100 /month per simulator

Financing

24-60 month terms available

~$500 /month

At $4,000+/month in revenue, the unit pays for itself before the first finance payment is due.

Questions

The things that actually block a decision

How much does it cost? +

$20,000 per unit, which includes the full build, configuration, delivery, and installation. ShiftOS software is $100/month per simulator. We recommend installing 2 or more units so guests can race head-to-head, which is where the social experience really comes alive. A single unit works well as a standalone attraction. Financing is available through our finance partners on 24-60 month terms, starting around $500/month.

How much space does it actually need? +

About 50 square feet per unit. That's a corner of your bar, smaller than a pool table, and it earns far more.

Does it need a member of staff watching it? +

No ongoing staff presence is required. SimStation is fully self-service: customers book, pay, and race from the on-screen interface. Attendant portals are also included for venues that want staff to manage sessions, take bookings, or assist customers from a separate interface.

Can I run race night events with it? +

Yes. Show a race broadcast on your screens, then let customers race each other on the sim. ShiftOS supports group sessions, live leaderboards, and competitive event formats. Race nights drive group bookings and repeat visits.

Do I need special electrical or construction work? +

No. SimStation runs on a standard 120V outlet. You can fit 2 units on a single circuit. No construction, no permits, no contractors.

Does it compete with bar space or seating? +

SimStation replaces floor space that currently earns nothing: an empty corner, a redundant game that nobody uses. It adds revenue without removing seats.

Can I start with one and add more later? +

Yes. We recommend starting with 2 units so customers can race head-to-head. The competitive dynamic is what drives repeat visits. Adding more units later is straightforward.

What if something breaks? +

Remote diagnostics and support are included with your ShiftOS license. Most issues are resolved remotely. Manufacturer warranties cover hardware defects. As the hardware owner, warranty claims are yours to manage directly with the manufacturer.

Apply to Become a SimStation Venue

Fill out the form below and we'll send you two things:

1) A revenue calculator: so you can model your own numbers before we ever get on a call.

2) A sample SimStation proposal, with pricing, specs, and deployment details.

If it looks like a fit, you'll get a link to book a call directly with us.

Give Every Customer a Reason to Stay Longer.