Cinemagoers arrive early, linger after, and have nothing to spend on beyond concessions. SimStation gives them a premium paid activity before or after the film, no extra staff, no construction, no significant floor space.
SimStation works across venue types. If you run a space where people come to compete, socialise, and have a great time, the fit is straightforward.
Cinemagoers arrive early, linger after, and come in groups. That's an audience that's already in your building, already in entertainment mode, and already open to spending. SimStation captures that window.
Cinemas understand the experience economy better than almost any other venue. Customers walk through your doors specifically because they want to feel something, not because they couldn't watch at home, but because they chose not to. That mindset extends directly to sim racing.
SimStation takes 50 square feet of your lobby. Customers tap the screen, pick a car and circuit, and race. The session is 30 minutes and $25–$30. By the time their film starts, they've already had a full experience, and they'll mention it to everyone they came with. For mid-week and off-peak hours, SimStation gives the building a reason to be visited beyond the screening schedule. For racing fans, corporate group pre-events, and date nights that want more than just a film, SimStation turns the cinema into an evening destination rather than a single-format venue.
Even at 20% utilization, a single SimStation generates ~$3,600/month. For a cinema, the highest-utilization windows are predictable: the pre-screening period across multiple screens each day, and private hire events where the sim is booked as part of a package.
*Projections vary by venue, pricing, and utilization. Build your own estimate →
The standard SimStation delivers a premium experience from day one. These upgrades push it further — more immersion, more disciplines, more reasons to return.
Not sure what's right for your venue? We'll spec it out together.
Book a free consultation →Typically completed within 4-8 weeks depending on configuration and availability.
Cinema customers already pay to feel something they can't feel at home. SimStation is the same impulse: the visceral first-person experience of doing something at speed, with full peripheral vision, haptic feedback, and a leaderboard. They came for a film. They're leaving with a racing story too.
All prices exclude sales tax. Applicable taxes will be assessed and quoted following your consultation.
Venue operators have more options than ever for paid entertainment. Here is how SimStation compares on the metrics that affect your margin.
| Category | Setup cost | Floor space | Staff during sessions | Session price | Repeat visits |
|---|---|---|---|---|---|
| SimStation Sim Racing | $20,000 | 50 sq ft | None required | $25–$30 / 30 min | High |
| Golf simulator bay | $25,000–$70,000 | 250–350 sq ft | Low (1 per 4 bays) | $30–$75 / hr | Medium |
| Axe throwing lane | $8,000–$12,000 | 200–300 sq ft | 1 coach per lane | $25–$40 / person | Medium |
| VR gaming pod | $15,000–$40,000 | 100–150 sq ft | 0.5 FTE | $6–$12 / game | Low — novelty fades |
| Arcade / token game | $3,000–$6,000 | 75 sq ft | Minimal | $0.50–$2 / play | Low |
At 50 sq ft, SimStation fits where golf simulators and axe throwing lanes cannot. One unit in a corner starts generating revenue from day one.
Axe throwing legally requires a coach per lane, every session. SimStation runs itself once a customer is at the wheel. No supervision needed.
VR novelty fades within a few visits. Sim racing is skill-based and competitive. Customers return to improve, challenge friends, and climb leaderboards.
